Brazilian Footwear

Brazilian Footwear is an Export Promotion program developed by the Brazilian Footwear Industries Association, with the support of the Export and Investments Promotion Agency. This body is attached to the Ministry of Development, Industry and Foreign Business. The goal of this project is to help Brazilian companies increase their exports through international marketing actions, which may serve as a means of dissemination and advertising of the Brazilian brands in national and international events.

In order to achieve this goal, Brazilian Footwear makes arrangements for Brazilian industries to be present at world trade shows, and promotes the integration between manufacturers and buyers – by bringing the latter to Brazil to participate in strategic events. In addition, it organizes prospection missions, through which Brazilian entrepreneurs are given the opportunity to get to know the market in potential importing countries.

Brazilian Footwear is a promotion project and does not provide companies with any financial subsidies. The provision of resources for the implementation of the actions is shared between private sector and federal government.